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Do customer equity drivers affect customer relationship quality and customer relational outcomes in banking?
Al-Wugayan, Adel A. A. - In: International journal of electronic customer … 13 (2021) 1, pp. 1-29
Persistent link: https://www.econbiz.de/10012598021
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Consumer evaluation of customer loyalty programs : the role of customization in customer loyalty program involvement
Winters, Erica; Ha, Sejin - In: Journal of global scholars of marketing science : … 22 (2012) 4, pp. 370-385
Persistent link: https://www.econbiz.de/10010406173
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More is not always better : determinants of choice overload and satisfaction with customization in fast casual restaurants
Park, Soona; Kang, Jiyun - In: Journal of hospitality marketing & management 31 (2022) 2, pp. 205-225
Persistent link: https://www.econbiz.de/10012821093
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Tourist satisfaction and destination loyalty intention: A structural and categorical analysis
do Valle, Patrícia Oom; Silva, João Albino; Mendes, Júlio - In: International Journal of Business Science & Applied … 1 (2006) 1, pp. 25-44
This study explores the relationship between travel satisfaction and destination loyalty intention. The research was … modelling (SEM), the results substantiate the importance of tourism satisfaction as a determinant of destination loyalty. Also … destination to others. Clusters of tourists were also identified and characterized in relation to satisfaction levels and loyalty …
Persistent link: https://www.econbiz.de/10011946270
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Customer protest: Exit, voice or negative word of mouth
Solvang, Bernt Krohn - In: International Journal of Business Science & Applied … 3 (2008) 1, pp. 14-28
Of the three forms of protest the propensity of word of mouth (WOM) seems to be the most common, and the most exclusive form of protest seems to be exit. The propensity for voice lies in between. The costs linked to voice influence the propensity for WOM. The customers seem to do an evaluation...
Persistent link: https://www.econbiz.de/10011946285
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Is perceived value enough to create loyalty for m-wallets? Exploring the role of trust and satisfaction
Dhaigude, Amol S.; Tapar, Archit Vinod; Jawed, Mohammad … - In: Cogent Business & Management 10 (2023) 3, pp. 1-23
This study explores the role of perceived customer value and loyalty relationships in mobile wallet (M-wallet). The … study further investigates trust and satisfaction as drivers of loyalty and examines the role of trust in the traditional … value-satisfaction-loyalty relationship. A total of 214 responses from M-wallet users were captured using a structured …
Persistent link: https://www.econbiz.de/10014527558
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Determinants of customer satisfaction and loyalty Waroeng Steak Restaurant in DKI Jakarta
Mubarok, Endang Saefuddin; Subarjo, Budi; Raihan, Raihan; … - In: Cogent Business & Management 10 (2023) 3, pp. 1-20
customer satisfaction and loyalty at Waroeng Steak Restaurants in DKI Jakarta. This research design is descriptive and … significant effect on customer satisfaction but have no significant effect on customer loyalty, brand image has a significant … effect on customer satisfaction but has no significant effect on customer loyalty; product quality has a significant effect …
Persistent link: https://www.econbiz.de/10014527803
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Modeling the success of application-based mobile banking
Ghobakhloo, Morteza; Fathi, Masood - In: Economies 7 (2019) 4, pp. 1-21
The present study addresses the issue of mobile banking customer retention by developing and empirically testing a theoretical model that describes the way mobile banking success is achieved. The data collection process was conducted via a web-based questionnaire survey through which 402 usable...
Persistent link: https://www.econbiz.de/10013199626
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Does involvement matter in S-Commerce? The integrated role of emotion to explain satisfaction and loyalty in S-commerce for low vs high involvement products
Juntongjin, Panitharn - In: Cogent Business & Management 9 (2022) 1, pp. 1-22
This paper investigates satisfaction and loyalty in social commerce by integrating the role of emotion as a mediating … loyalty, the author has identified four antecedent variables from both cognitive and affective parts of shoppers: trust … proposes a new validated model to explain satisfaction and loyalty in social commerce. Structural Equation Modelling (SEM) has …
Persistent link: https://www.econbiz.de/10014505495
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Beneficios relacionales, satisfacción y lealtad en el comercio minorista: Una comparativa intersectorial
Ruiz Molina, M. E.; Gil Saura, Irene; Berenguer … - In: Investigaciones Europeas de Dirección y Economía de … 15 (2009) 1, pp. 95-108
with major influence in customer satisfaction and loyalty towards the retailer, in order to guarantee a continuous and … benefits perceived by customers, as well as the benefits obtained by the organization in terms of customer loyalty for four … satisfaction, and the effect of the latter on customer loyalty. …
Persistent link: https://www.econbiz.de/10010280503