Neme-Chaves, Samir Ricardo; Rodríguez-González, … - In: Revista de Métodos Cuantitativos para la Economía y … 28 (2019), pp. 364-380
This document provides a bibliometric analysis of the current state of the brand equity research by mapping the research landscape to identify more productive authors and countries over time, analysis of publications, cooperation between authors, co-appointments, co-occurrences of keywords;...
