Mattila, Anssi; Mattila, Minna - In: International Journal of Financial Services Management 1 (2005) 1, pp. 89-101
Security has been widely recognised as one of the main barriers to the adoption of internet innovation. Many studies … suggest that firms operating on the internet must first convince their customers about the security of internet as a medium … customers seem to have somewhat more security concerns than internet banking customers. Our empirical data consisted of 2420 …