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seller objective performance
B-to-B-Marketing
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Business-to-business marketing
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B2B Relationships
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Beziehungsmarketing
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Lieferantenmanagement
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The effects of relationship marketing on share of business : a synthesis and comparison of models
Vieira, Armando Luis
;
Winklhofer, Heidi
;
Ennew, Christine T.
- In:
Journal of business-to-business marketing
21
(
2014
)
2
,
pp. 85-110
Persistent link: https://www.econbiz.de/10010382578
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