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RETAIL MARKETING INSTRUMENTS – AN ANALYTIC APPROACH
Dabija, Assist. Ph.D Student Dan Cristian; Abrudan, … - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2009) 13S, pp. 85-96
suggest their accurate transposition in retail, meanwhile others highlight those elements derivate from the service marketing … mix. There is also the tendency of outlining the in-store-management, the location or the customer “binding” policy as …
Persistent link: https://www.econbiz.de/10008556751
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The importance of small hotels in tourism industry development
Milenkovska Klimoska, Angela; Trajkov, Viktorija - In: UTMS Journal of Economics 14 (2023) 1, pp. 108-121
The tourism industry is experiencing its greatest expansion since the time of Thomas Cook until today. Namely, the last 20 years have been a sign of dominant growth and development of tourism, in addition to the fact that at the same time, the world economy is under attack from economic crises....
Persistent link: https://www.econbiz.de/10014465810
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Customer Contribution to improving Service Quality in the Hospitality Industry
Vasile, Dragos Constantin - In: Amfiteatru Economic Journal 11 (2009) 26, pp. 441-450
. Hospitality industry in particular is a good example how it has been blurred the roles that customers play in dealing with service … providers. The study reveals that customers can influence the quality of hospitality service through performing a qualitycontrol … function. This involves a series of activities to be achieved by them: (1) on-the-spot quality control, (2) service failure …
Persistent link: https://www.econbiz.de/10011724704
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Patterns of the distribution of the demand of end-consumers among retailers in the zone of their residence
Galkin, Andrii; Zaytsev, Vitaliy; Shyshkin, Viktor; … - In: Foundations of Management : the journal of Warsaw … 13 (2021) 1, pp. 145-158
The rapid development of retail and e-commerce is forcing marketing and logistics to be competitive and adapt to the demands of end-customers. At the same time, accurately determining the demand for goods allows to better understand customers and plan deliveries. The purpose of this article is...
Persistent link: https://www.econbiz.de/10012650756
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The importance of small hotels in tourism industry development
Milenkovska Klimoska, Angela; Trajkov, Viktorija - In: UTMS journal of economics / University of Tourism and … 14 (2023) 1, pp. 108-121
The tourism industry is experiencing its greatest expansion since the time of Thomas Cook until today. Namely, the last 20 years have been a sign of dominant growth and development of tourism, in addition to the fact that at the same time, the world economy is under attack from economic crises....
Persistent link: https://www.econbiz.de/10014328062
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Multi-dimensional Understanding of the “Product” in the Marketing Decision Process
Boier, Rodica - In: Studies and Scientific Researches. Economics Edition (2010) 15
The paper starts from the observation that students often experience difficulties in identifying the complete set of aspects involved in making product decisions, but also in understanding the correlations established between these elements. The review of the information required by product...
Persistent link: https://www.econbiz.de/10008470771
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Competitive advantages in the market of consulting services : marketing aspect
Yevtushenko, Natalia; Fedorchenko, Andriy - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 2, pp. 501-511
construction of an effective marketing management system and use the consulting service standard. The research results can be …
Persistent link: https://www.econbiz.de/10014502772
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OPINIONS ON SOME SPECIFIC ASPECTS OF THE PRICE STRATEGY IN SERVICES
Carmen PUIU, Marieta; STANCIU, Mdlina MANGRA - In: Annals of University of Craiova - Economic Sciences Series 1 (2009) 37, pp. 148-154
must be taken into account while establishing the price of a service is referring to the fact the consumer directly …
Persistent link: https://www.econbiz.de/10008862612
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GUEST SERVICES QUALITY ASSESMENT IN TOURISM, USING AN ATTRIBUTES SCALE
OLIMPIA, BAN; LUMINITA, POPA - In: Annals of Faculty of Economics 1 (2010) 2, pp. 378-384
established as an objective to examine in detail the importance given by the consumers to the components of guest service quality … and their perceived performance, based on the three pillars of service quality: the material base (equipments), staff …
Persistent link: https://www.econbiz.de/10008829786
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Customer Contribution to improving Service Quality in the Hospitality Industry
Vasile, Dragos Constantin - In: The AMFITEATRU ECONOMIC journal 11 (2009) 26, pp. 441-450
. Hospitality industry in particular is a good example how it has been blurred the roles that customers play in dealing with service … providers. The study reveals that customers can influence the quality of hospitality service through performing a qualitycontrol … function. This involves a series of activities to be achieved by them: (1) on-the-spot quality control, (2) service failure …
Persistent link: https://www.econbiz.de/10004994277