Service modularization is gaining increasing attention from scholars and practitioners. However, it must be noted that the essence of service modularization is still not well understood, and its purposefulness of practical application has not yet been well explored. This conceptual paper...

Service modularization is gaining increasing attention from scholars and practitioners. However, it must be noted that the essence of service modularization is still not well understood, and its purposefulness of practical application has not yet been well explored. This conceptual paper...

This paper addresses the existing methodological gap in assessing service modularity level. The study uses a qualitative approach and develops a technique to quickly and cost-effectively determine service modularity level. The theoretical framework builds on the principles of measurement theory,...