Gutiérrez, Sonia San Martín; Izquierdo, Carmen Camarero - In: Cuadernos de Gestión 10 (2010) 03, pp. 43-61
Studies on electronic Internet commerce are an important part of the research in marketing, bur there are still few works that have dealt with auction systems. Because of the especial characteristics of online buying, one of the most important and the most difficult challenges in the context of...