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Die Bedeutung des Servicegeschäfts in Industrieunternehmen nimmt kontinuierlich zu. Gerade in wettbewerbsintensiven Märkten verschiebt sich das Gewicht der Serviceleistungen zu Lasten des Kernproduktes. Um ambitionierte Umsatz- und Ertragsziele im Service zu erreichen, ist das Portfolio an...
Persistent link: https://www.econbiz.de/10011345662
The purpose of this paper is to propose a service development process that is adapted to manufacturing companies and to discuss its implication for companies with a focus on product development and product sales. This paper looks at new service development (NSD) literature and argues for design...
Persistent link: https://www.econbiz.de/10010500577
Die Bedeutung des Servicegeschäfts in Industrieunternehmen nimmt kontinuierlich zu. Gerade in wettbewerbsintensiven Märkten verschiebt sich das Gewicht der Serviceleistungen zu Lasten des Kernproduktes. Um ambitionierte Umsatz- und Ertragsziele im Service zu erreichen, ist das Portfolio an...
Persistent link: https://www.econbiz.de/10011347320
The purpose of this paper is to propose a service development process that is adapted to manufacturing companies and to discuss its implication for companies with a focus on product development and product sales. This paper looks at new service development (NSD) literature and argues for design...
Persistent link: https://www.econbiz.de/10010500611
The purpose of this paper is to propose a service development process that is adapted to manufacturing companies and to discuss its implication for companies with a focus on product development and product sales. This paper looks at new service development (NSD) literature and argues for design...
Persistent link: https://www.econbiz.de/10011241686