Article is devoted to the continuation of the study hypotheses on the relationship between marketing and life cycle of a small business. Some results of studies of small innovative companies in the Russian Federation: Moscow and St. Petersburg, Moscow, Novgorod, Novosibirsk, Sverdlovsk, Tomsk,...

Small business bears the target, tool, social loading which successful realization allows to hope that its initiative, dynamism at rather small expenses for development, is capable within 4-5 years to provide modernization of economy and to give not less than 40 % of gross national product.

The article provides an overview of the structures to support small business in Russia. Particular attention is paid to issues of consultancy support to small and medium enterprises. Displaying the virtual absence of marketing support for competitiveness and customer orientation.

(VF)Cet article s'attache à l'étude des pratiques de planification de deux PME high-tech. En premier lieu, les informations récoltées auprès de Digigram illustrent plutôt une conception émergente de formation de la stratégie. En second lieu, la planification menée par Metrologic Group...

The article investigates the hypothesis about the connection between marketing and life cycle enterprise of a small business (SME). Some results of studies of small enterprises in the Russian Federation: Moscow and St. Petersburg, Moscow, Novgorod, Novosibirsk, Sverdlovsk, Tomsk and Chelyabinsk...