Narrow search
Showing 1 - 10 of 1,696
Cover Image
The social process of coping with work-related stressors online : a machine learning and interpretive data science approach
Sajjadiani, Sima; Daniels, Michael A.; Huang, Hsuan-Che … - In: Personnel psychology : a journal of applied research 77 (2024) 2, pp. 321-373
Persistent link: https://www.econbiz.de/10014535950
Cover Image
Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.; Carr, Caleb T. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
Cover Image
Tweeting social change : how social media are changing nonprofit advocacy
Guo, Chao; Saxton, Gregory D. - In: Nonprofit and voluntary sector quarterly 43 (2014) 1, pp. 57-79
Persistent link: https://www.econbiz.de/10010251131
Cover Image
The corporate side of the blogosphere : examining the variations of design and engagement among fortune 500 blogs
Waters, Richard D.; Ghosh, Paromita; Griggs, Traci D.; … - In: Journal of promotion management : JPM 20 (2014) 5, pp. 537-552
Persistent link: https://www.econbiz.de/10010467274
Cover Image
Reaching the audience : new communication technology practices in college sports public relations
Moore, Joseph H.; Carlson, Anne - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 109-126
Persistent link: https://www.econbiz.de/10010406152
Cover Image
Corporate use of social media : technology affordance and external stakeholder relations
Argyris, Young Anna; Monu, Kafui - In: Journal of organizational computing and electronic commerce 25 (2015) 2, pp. 140-168
Persistent link: https://www.econbiz.de/10011295553
Cover Image
Managing crisis communication via social media
Špoljarić, Anja - In: Naše gospodarstvo : NG 67 (2021) 1, pp. 23-32
Persistent link: https://www.econbiz.de/10012584399
Cover Image
Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2022
1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...
Persistent link: https://www.econbiz.de/10012814697
Cover Image
Interaction of communication from the sport organization, media and public perspective : how does messaging relate and differ?
McGehee, Glynn M.; Cianfrone, Beth A.; Kellison, Timothy B. - In: Journal of sport management : the official journal of … 34 (2020) 3, pp. 229-239
Persistent link: https://www.econbiz.de/10012293267
Cover Image
The use of social media by journalists : guidelines for public relations practioners
Żbikowska, Agnieszka - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 299-312
Persistent link: https://www.econbiz.de/10011687625