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Utilising social media to improve relationship quality : the case of the university library
Clark, Melissa N.; Bacon, Scott D. - In: International journal of electronic customer … 11 (2017/2018) 4, pp. 384-410
Persistent link: https://www.econbiz.de/10011989802
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The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
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Attitudes, Preferences and Usage Behavior of the Population Regarding Social Media Pages of Hospitals - Results of a Quantitative Survey in the DACH Region (Germany, Austria, Switz...
Beier, Michael; Früh, Sebastian - 2021
This research report describes attitudes, preferences and usage behavior of the population regarding social media pages of hospitals. For this purpose, the results of a quantitative survey (N=1,547) in the DACH region (Germany, Austria, Switzerland) are presented and explained.
Persistent link: https://www.econbiz.de/10012509001
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Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials
Duh, Helen Inseng - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 453-476
Persistent link: https://www.econbiz.de/10012670700
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Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa; Loureiro, Sandra Maria Correia; Rita, Paulo; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
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The impact of Facebook and Instagram on the growth of Egyptian MSMEs
Fakhreldin, Hadia; Shahin, Mahitab; Miniesy, Rania - In: Global business & economics review 29 (2023) 1, pp. 41-65
Persistent link: https://www.econbiz.de/10014306690
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Like me : Generation Z and the use of social media for personal branding
Vițelar, Alexandra - In: Management dynamics in the knowledge economy 7 (2019) 2/24, pp. 257-268
Persistent link: https://www.econbiz.de/10012159069
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What would you sacrifice for the 'gram? : developing and testing the Social Media Sacrifice Scale (SMSS)
Russell, Zachary A.; Boley, B. Bynum - In: Journal of travel and tourism marketing 41 (2024) 5, pp. 689-704
Persistent link: https://www.econbiz.de/10014566285
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Social media adoption and corporate disclosure
Zhou, Mi Jamie; Lei, Lijun; Wang, Jianling; Fan, Weiguo; … - In: The journal of information systems : JIS ; a semiannual … 29 (2015) 2, pp. 23-50
Persistent link: https://www.econbiz.de/10011341201
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Tweeting social change : how social media are changing nonprofit advocacy
Guo, Chao; Saxton, Gregory D. - In: Nonprofit and voluntary sector quarterly 43 (2014) 1, pp. 57-79
Persistent link: https://www.econbiz.de/10010251131