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social media
Social Web
20,854
Social web
20,823
Diversity Management
7,281
Diversity management
7,219
Online-Marketing
6,129
Internet marketing
6,033
Konsumentenverhalten
4,939
Consumer behaviour
4,936
E-Learning
4,210
E-learning
3,880
Soziales Netzwerk
2,604
Social network
2,434
Viral marketing
2,260
Virales Marketing
2,260
Beziehungsmarketing
2,137
Relationship marketing
2,134
Electronic Commerce
2,032
E-commerce
1,942
Deutschland
1,882
Markenführung
1,849
Brand management
1,846
Social media
1,787
Web 2.0 technologies
1,753
Web 2.0-Technologien
1,750
Germany
1,740
Internet
1,733
Online-Handel
1,603
Online retailing
1,601
Digitalisierung
1,594
USA
1,568
Digitization
1,529
United States
1,528
Gender
1,393
Geschlecht
1,328
Arbeitsgruppe
1,250
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1,247
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Rita, Paulo
8
Kunkel, Thilo
7
Petrova, Maria
6
Adena, Maja
5
Enikolopov, Ruben
5
Etter, Michael
5
Ghose, Anindya
5
Hager, Anselm
5
Hazari, Sunil
5
Morales, Juan S.
5
Naraine, Michael L.
5
Rui, Huaxia
5
Saxton, Gregory D.
5
Schweidel, David A.
5
Stephen, Andrew T.
5
Yan, Grace
5
Adeola, Ogechi
4
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4
Dennis, Alan
4
Dwivedi, Yogesh Kumar
4
Gu, Bin
4
Harrigan, Paul
4
Hinson, Robert
4
Kamboj, Shampy
4
Kerkhof, Anna
4
Loureiro, Sandra Maria Correia
4
Luo, Xueming
4
Masciandaro, Donato
4
Münster, Johannes
4
Qiu, Liangfei
4
Rahman, Zillur
4
Romelli, Davide
4
Rubera, Gaia
4
Samahita, Margaret
4
Schivinski, Bruno
4
Sethna, Beheruz N.
4
Wang, Tawei
4
Watanabe, Nicholas M.
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Whinston, Andrew B.
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Wirtz, Bernd W.
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Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
German Institute of Development and Sustainability
1
International Telecommunications Society
1
Nordic Council of Ministers
1
Stiftung Wissenschaft und Politik
1
Universität Bremen
1
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International journal of internet marketing and advertising : IJIMA
59
Information systems research : ISR
35
International journal of business information systems : IJBIS
35
Journal of marketing communications
33
Journal of promotion management : innovations in planning and applied research
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
International journal of advertising : the review of marketing communications
23
Journal of management information systems : JMIS
22
International journal of technology marketing : IJTMkt
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of organizational computing and electronic commerce
20
CESifo working papers
19
International journal of electronic marketing and retailing : IJEMR
19
Cogent business & management
18
Journal of internet commerce
18
Journal of marketing
18
Journal of marketing management : MM
17
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
17
Health marketing quarterly
16
Journal of travel and tourism marketing
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of hospitality marketing & management
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Discussion paper series / IZA
14
Management information systems : mis quarterly
14
Psychology & marketing
14
International journal of market research
13
Administrative Sciences : open access journal
12
Journal of strategic marketing
12
New technology, work and employment
12
Discussion papers / CEPR
11
European Sport management quarterly : ESMQ
11
Journal of information & knowledge management : JIKM
11
Journal of nonprofit & public sector marketing
11
Journal of promotion management : JPM
11
International journal of business communication : IJBC ; a publication of the Association of Business Communication
10
International journal of consumer studies
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing research
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
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ECONIS (ZBW)
1,703
EconStor
3
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1
Examing the social software characteristics and knowledge sharing behaviour among university students in Malaysia
Yossawadee Kaeomanee
;
Dominic, P. D. D.
;
Rias, Riaza Mohd
- In:
International journal of business information systems : …
17
(
2014
)
1
,
pp. 67-94
Persistent link: https://www.econbiz.de/10010480227
Saved in:
2
Have economic educators embraced social media as a teaching tool?
Al-Bahrani, Abdullah
;
Patel, Darshak
;
Sheridan, Brandon J.
- In:
The journal of economic education
48
(
2017
)
1
,
pp. 45-50
Persistent link: https://www.econbiz.de/10011888318
Saved in:
3
Exploring the divides among students, educators, and practitioners in the use of digital media as a pedagogical tool
Duffy, Katherine
;
Ney, Jillian
- In:
Journal of marketing education : JME
37
(
2015
)
2
,
pp. 104-113
Persistent link: https://www.econbiz.de/10011336517
Saved in:
4
Crowdsourcing management education
Hall, Owen P.
- In:
Journal of strategic management education : JSME
9
(
2013
)
4
,
pp. 133-155
Persistent link: https://www.econbiz.de/10011347726
Saved in:
5
Building an evaluation framework for social media-enabled collaborative learning environments (SMECLEs)
Doyle, Cathal
;
Sammon, David
;
Neville, Karen
- In:
Journal of decision systems
24
(
2015
)
3
,
pp. 298-317
Persistent link: https://www.econbiz.de/10011505835
Saved in:
6
Beyond the Tweet : using twitter to enhance engagement, learning, and success among first-year students
West, Bettina
;
Moore, Hélène
;
Barry, Ben
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 160-170
Persistent link: https://www.econbiz.de/10011410650
Saved in:
7
Web and social media approach to marketing of engineering courses in India
Bhardwaj, Aashish
;
Kumar, Vikas
- In:
International journal of business innovation and …
27
(
2022
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10013252968
Saved in:
8
An evaluation of social learning and learner outcomes in a massive open online course (MOOC) : a healthcare sector case study
Anderson, Valerie
;
Gifford, Jonny
;
Wildman, Janet
- In:
Human resource development international : HRDI
23
(
2020
)
3
,
pp. 208-237
Persistent link: https://www.econbiz.de/10012263677
Saved in:
9
Developing a community of inquiry in a face-to-face class : how an online learning framework can enrich traditional classroom practice
Warner, Alfred G.
- In:
Journal of management education : a publication of the …
40
(
2016
)
4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011665668
Saved in:
10
"Tweet dreams are made of this, who are we to disagree?" : adventures in a #Brave New World of #tweets, #Twitter, #student engagement and #excitement with #learning
Barn, Sukhbinder S.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 965-986
Persistent link: https://www.econbiz.de/10011612537
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