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social media
Social Web
20,560
Social web
20,529
Vietnam
13,497
Viet Nam
10,617
Consumer behaviour
8,002
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7,939
Online-Marketing
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2,290
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1,743
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1,458
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Kerkhof, Anna
12
Münster, Johannes
12
Adena, Maja
8
Hager, Anselm
8
Rita, Paulo
8
Aridor, Guy
7
Budzinski, Oliver
7
Etter, Michael
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Kunkel, Thilo
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Morales, Juan S.
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Asongu, Simplice
6
Ghose, Anindya
6
Gu, Bin
6
Kinne, Lavinia
6
Massoc, Elsa Clara
6
Sabatini, Fabio
6
Samahita, Margaret
6
Sancassani, Pietro
6
Schweidel, David A.
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Woessmann, Ludger
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Boyer, Pierre C.
5
Dennis, Alan
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Gauthier, Germain
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Gänßle, Sophia
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Hazari, Sunil
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Idota, Hiroki
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Jaeger, David A.
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Joyce, Theodore J.
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Kaestner, Robert
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Petrova, Maria
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Qiu, Liangfei
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Rieckmann, Johannes
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Rollet, Vincent
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Rui, Huaxia
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Saxton, Gregory D.
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Schanze, Jan-Lucas
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Stephen, Andrew T.
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Tsuji, Masatsugu
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Wang, Tawei
5
Yan, Grace
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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ToKnowPress
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London School of Economics (LSE)
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Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
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Közgazdaság-tudományi Intézet, Közgazdaság- és Regionális Tudományi Kutatóközpont
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International journal of internet marketing and advertising : IJIMA
57
Information systems research : ISR
38
International journal of business information systems : IJBIS
36
Journal of marketing communications
34
Journal of management information systems : JMIS
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
Journal of promotion management : innovations in planning and applied research
25
International journal of advertising : the review of marketing communications
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
CESifo working papers
20
International journal of technology marketing : IJTMkt
20
Journal of organizational computing and electronic commerce
20
CESifo Working Paper
19
International journal of electronic marketing and retailing : IJEMR
19
Journal of internet commerce
19
Journal of marketing
19
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
19
Cogent business & management
18
Health marketing quarterly
18
Journal of marketing management : MM
18
Journal of hospitality marketing & management
17
Journal of travel and tourism marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
IZA Discussion Papers
15
Management information systems : mis quarterly
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Discussion paper series / IZA
14
Psychology & marketing
14
International journal of market research
13
Journal of marketing research
13
Journal of strategic marketing
13
New technology, work and employment
13
Administrative Sciences : open access journal
12
Cogent Business & Management
12
Discussion papers / CEPR
12
Journal of information & knowledge management : JIKM
12
Administrative Sciences
11
European Sport management quarterly : ESMQ
11
International journal of business communication : IJBC ; a publication of the Association of Business Communication
11
International journal of consumer studies
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ECONIS (ZBW)
1,814
EconStor
203
RePEc
148
Other ZBW resources
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1
Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising
Knoll, Johannes
;
Proksch, Ramona
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 400-412
Persistent link: https://www.econbiz.de/10011743990
Saved in:
2
Customer-customer value co-creation in social media : conceptualization and antecedents
Hossein Zadeh, Arash
;
Zolfagharian, Mohammadali
; …
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 283-302
Persistent link: https://www.econbiz.de/10012202467
Saved in:
3
User-generated content as a research mode in tourism and hospitality applications : topics, methods, and software
Lu, Weilin
;
Stepchenkova, Svetlana
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 119-154
Persistent link: https://www.econbiz.de/10010526370
Saved in:
4
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
5
Whose voice is heard? : the influence of user-generated versus company-generated content on consumer scepticism towards CSR
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 886-915
Persistent link: https://www.econbiz.de/10012178449
Saved in:
6
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
7
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Saved in:
8
Understanding user-generated content and customer engagement on Facebook business pages
Yang, Mochen
;
Ren, Yuqing
;
Adomavicius, Gediminas
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 839-855
Persistent link: https://www.econbiz.de/10012118893
Saved in:
9
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
Saved in:
10
Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie
;
Grabner-Kräuter, Sonja
;
Breitenecker, …
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
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