Showing 1 - 10 of 1,692
Persistent link: https://www.econbiz.de/10011966652
Persistent link: https://www.econbiz.de/10012178373
Persistent link: https://www.econbiz.de/10012879614
Persistent link: https://www.econbiz.de/10009746119
Persistent link: https://www.econbiz.de/10011502903
Persistent link: https://www.econbiz.de/10011478556
Persistent link: https://www.econbiz.de/10011969370
Persistent link: https://www.econbiz.de/10012038218
Persistent link: https://www.econbiz.de/10012215768
We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the (allegedly) novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social...
Persistent link: https://www.econbiz.de/10011994966