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Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio - In: International journal of internet marketing and … 15 (2021) 3, pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
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Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela; Salgueiro, Maria de Fátima; Rita, Paulo - In: International journal of internet marketing and … 14 (2020) 2, pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
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A decision support system framework to track consumer sentiments in social media
Nave, Marta; Rita, Paulo; Guerreiro, João Pedro Silva … - In: Journal of hospitality marketing & management 27 (2018) 6, pp. 693-710
Persistent link: https://www.econbiz.de/10011919958
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Factors influencing hotels' online prices
Moro, Sérgio; Rita, Paulo; Oliveira, Cristina - In: Journal of hospitality marketing & management 27 (2018) 4, pp. 443-464
Persistent link: https://www.econbiz.de/10011880439
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Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela; Rita, Paulo; Salgueiro, Maria de Fátima - In: Journal of marketing communications 24 (2018) 2, pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
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Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa; Loureiro, Sandra Maria Correia; Rita, Paulo; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
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Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo; Coelho, Pedro Simões; Rita, Paulo - In: Journal of marketing communications 28 (2022) 7, pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
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Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio - In: International journal of internet marketing and … 18 (2023) 1, pp. 58-81
Persistent link: https://www.econbiz.de/10014318243