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The Hong Kong Umbrella Movement as a non-profitorganization : an empirical study on the use of visualbranding practices for social change
Patsiaouras, Georgios
;
Veneti, Anastasia
;
Green, William
- In:
Journal of philanthropy and marketing
27
(
2022
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013272110
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Marketing, art and voices of dissent : promotional methods of protest art by the 2014 Hong Kong’s Umbrella Movement
Patsiaouras, Georgios
;
Veneti, Anastasia
;
Green, William
- In:
Marketing theory
18
(
2018
)
1
,
pp. 75-100
Persistent link: https://www.econbiz.de/10011825475
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