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How audience and disclosure characteristics influence memory of sponsorship disclosures

Boerman, Sophie C.; Reijmersdal, Eva A. van; Neijens, … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 576-592

Persistent link: https://www.econbiz.de/10011547657

Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans

Biscaia, Rui; Correia, Abel; Ross, Stephen; Rosado, António - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10010489144

Sponsorship effectiveness in professional sport: an examination of recall and recognition among football fans

Biscaia, Rui; Correia, Abel; Ross, Stephen; Rosado, António - In: International Journal of Sports Marketing and Sponsorship 16 (2014) 1, pp. 2-18

results revealed that spectators recall 'top of mind' those sponsors with their logo displayed on the team shirts. Thus, being … visible from the stadium stands is important to ensure recall rates. Fans are typically able to properly recognise sponsors …

Persistent link: https://www.econbiz.de/10014811840

Olympic sponsorships, stock prices, and trading activity

Baim, Dean V.; Goukasian, Levon; Misch, Marilyn B. - In: International journal of sport finance 10 (2015) 2, pp. 175-195

Persistent link: https://www.econbiz.de/10011284947

Alcohol, sponsorship, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games

Geurin, Andrea N.; Gee, Sarah - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 322-339

Persistent link: https://www.econbiz.de/10011504122

Modeling the effects of sponsorship-linked marketing : when does memory matter?

DeGaris, Laurence; Kwak, Dae Hee; McDaniel, Stephen R. - In: Journal of promotion management : JPM 23 (2017) 2, pp. 320-339

Persistent link: https://www.econbiz.de/10011729559

The Sponsorship Effect: Do Sport Sponsorship Announcements Impact the Firm Value of Sponsoring Firms?

Reiser, Matthias; Breuer, Christoph; Wicker, Pamela - In: International Journal of Sport Finance 7 (2012) 3, pp. 232-248

This study analyzes the effect of sponsorship announcements on the firm value of sponsoring firms by investigating whether sponsorship announcements have an influence on abnormal returns on share prices. As previous research has neglected sponsorships from different regions and the comparison of...

Persistent link: https://www.econbiz.de/10010561866

Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time

McDonald, Heath; Karg, Adam - In: Journal of marketing communications 21 (2015) 5, pp. 372-391

Persistent link: https://www.econbiz.de/10011487800

The effects of the type of audience, involvement, interest and socio-demographic variables on sponsor recall: the soccer African Nations Cup

Dekhil, Fawzi - In: International Journal of Sports Marketing and Sponsorship 11 (2010) 2, pp. 55-72

The main objective of this research was to measure the effects on sponsor recall 1 at the soccer African Nations Cup …

Persistent link: https://www.econbiz.de/10014811670

How effective is the sponsorship of global sports events? A comparison of the FIFA World Cups in 2006 and 1998

Nufer, Gerd; Bühler, André - In: International Journal of Sports Marketing and Sponsorship 11 (2010) 4, pp. 33-49

measure recall and image values for official FWC sponsors. The comparative findings suggest that it is nearly impossible to …

Persistent link: https://www.econbiz.de/10014811683