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Persistent link: https://www.econbiz.de/10009501122

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Participation in sports activities combined with unique sports resources can provide people with extraordinary … experiences. It is especially true for tourism where sports activities are an important content of stay. The aim of this paper is … to analyse how sports experiences could be planned and managed for the tourism purposes from the aspect of sports …

Persistent link: https://www.econbiz.de/10011298796

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How to use a sponsorship plattform to support an international master brand strategy : the UniCredit UEFA champions league sponsorship

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