Stakeholders engagement is one of the most urgent issues in city branding today. Over the last few years this new part … stakeholders is already a well investigated issue in the corporate branding, but the city is a thing of a different nature, so the … and methods of engaging city brand stakeholders, as well as the ways of estimating their efficiency.The theoretical part …

stakeholders not only publics but also privates (travel agencies, universities, private foundation, NGO, producers, etc) interested … scales; through the perceptions and actions carried out for the stakeholders involved in this strategy. To achieve this, was …

This paper examines the role of stakeholders on implementing the universal services policy in Vietnam (interval 2005 … identify and categorize the stakeholders. The authors are to look at the role of the stakeholders such as the national … government, international organizations, policy intermediaries, companies, and customers/citizens via applying the qualitative …

its tasks by becoming a responsive mechanism to fulfill stakeholders' demands as well as costly restraints stemming from …

explicit consideration of the perceptions of important classes of stakeholders on the performance outcomes of the various …