This paper examines firms' choices to use mobile platforms — namely iOS and Android. Using Crunchbase® data on startups seeking external funding, we find that 16 of 47 business categories are likely to use mobile platforms. 10 of these 16 exhibit no platform preferences, implying...

We examine businesses' choices of mobile platforms – iOS and Android – contrasting firms in the U.S., India, and Japan. Using Crunchbase® data on startups seeking external funding, we find that many of the 47 business categories analyzed are likely to use mobile platforms, but some have a...