Bitran, Gabriel R.; Mondschein, Susana V. - In: Management Science 42 (1996) 9, pp. 1364-1381
Catalog sales are among the fastest growing businesses in the U.S. The most important asset a company in this industry has is its list of customers, called the house list. Building a house list is expensive, since the response rate of names from rental lists is low. Cash management therefore...