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store artification
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Opportunities and risks of combining shopping experience and artistic elements in the same store : a contribution to the magical functions of the point of sale
Vukadin, Ana
;
Lemoine, Jean-François
;
Badot, Olivier
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 944-964
Persistent link: https://www.econbiz.de/10011612535
Saved in:
2
Store artification and retail performance
Vukadin, Ana
;
Lemoine, Jean-François
;
Badot, Olivier
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 634-661
Persistent link: https://www.econbiz.de/10012178420
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