Boscor, Dana; Bratucu, Gabriel; Boitor, Axinia Bianca; … - In: Annals of University of Craiova - Economic Sciences Series 1 (2011) 39, pp. 76-83
The paper presents the most important success factors that can be used by multinational companies in the international business strategy in emerging country markets. The most important factors are: the relationship with the government, with the customers, suppliers and the community, the entry...
