The interest for strategy expressed within Romanian companies was caused by the fact that the external context has become more and more dynamic and unpredictable, allowing to different factors to exert a more powerful influence over the enterprise than previously expected. Consequently, by...

Strategic thinking has always played an important role at enterprise level, especially as concerns profitable companies, even if this implies an implicit strategy or, in other words, the influence of the enterprise leaders, which was deprived of formalism, was not based on models of analysis and...

The organization’s culture-strategy binomial requires a consistent approach of the external and internal factors that can impact on the company, influence its performance and existence and, consequently, the implementation of sound and explicit strategies that would allow the company to...