Oana-Luminiþa, Voicu; Eugenia, Antonescu; Camelia, Chirilã - In: Ovidius University Annals, Economic Sciences Series XI (2011) 1, pp. 2308-2310
nutrition. In this context, McDonald’s promotes four basic principles of business philosophy: Quality, Service, Cleanliness and … franchisees, the McDonald’s entrepreneurs. McDonald’s is a leader in this business, as it is both a global and local service … company, as well as a franchising company. The company’s business strategy is focused on opening new restaurants, maximizing …