Showing 1 - 10 of 2,461
strategy of large food multinationals in Europe. These firms of both European and American origins have developed tight … firms in the sample, of a new model of the global and financialized corporation, and conclude to the existence of an …
Persistent link: https://www.econbiz.de/10005770075
Nowadays we witness a huge increase in public interest towards sport and information about sport. Growing popularity of sport has attracted businessmen to this area that has become a good possibility for investments. Sport and sports journalism are representing not just social activities now,...
Persistent link: https://www.econbiz.de/10010633854
The Italian cultural industry is now marching on an innovative supply chain, whose main pattern consists in a new utility perception and consumption behaviours on the demand side and a strong vocation to invest in communication and public relations on the supply side. The content of this paper...
Persistent link: https://www.econbiz.de/10005836543
national and international market, and to attract investors and other strategic partners for the growth of tourist industry. …
Persistent link: https://www.econbiz.de/10008513060
two complex areas together, and the essence of both strategy and tactics are defined. By considering the planning horizon … for the retailer this paper further contributes by defining the links between price strategy and price tactic. The …
Persistent link: https://www.econbiz.de/10011206912
Persistent link: https://www.econbiz.de/10014310883
Persistent link: https://www.econbiz.de/10010528912
Firms often give away free goods with the product that they sell. Firms often give stock options to their top …
Persistent link: https://www.econbiz.de/10008512480
, generate the making of a strategy of the firm, objectives that are at a subunit level, of economic activity (or business unit …) are standing at the origin of making a business strategy (subunit of strategy), objectives that are stabled at a level of … function (production, marketing, finance), generate the strategy formula, support of a functional domain, partition objectives …
Persistent link: https://www.econbiz.de/10010631986
Continuous globalization, rapid development of information-communication technologies, and the presence of new burning challenges for the global community have contributed to the perception of corporate social responsibility as a strategic tool that allows for successful differentiation and...
Persistent link: https://www.econbiz.de/10011920457