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The EU's Voice Beyond its Borders: The European Union's External Communication
Soproni, Luminita; Horga, Ioan - In: CES Working Papers 8 (2016) 3, pp. 490-504
image of the region, demonstrating the need for a coherent communication strategy that combines the interests of Member …
Persistent link: https://www.econbiz.de/10012017304
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The Impact of Corporate Social Responsibility on Customer Loyalty
Stanisavljević, Milena - 2016
recommendations could be given in order to help defining business strategy which could help in satisfying the interests of customers …
Persistent link: https://www.econbiz.de/10011920363
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Strategic Directions for the Bucharest Strategy and City Brand
Ţapardel, Ana-Claudia; Alexe, Florin-Alexandru - In: Amfiteatru Economic Journal 14 (2012) Special No. 6, pp. 720-737
necessary in elaborating a strategy and in accumulating a dossier of best practices, in order to implement successfully the … strategic planning process and the branding strategy in the local communities of Romania. …
Persistent link: https://www.econbiz.de/10011724795
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Využitie informačných technológií pri strategickom rozhodovaní
Zagorsek, Branislav - Volkswirtschaftliche Fakultät, … - 2011
similar results with business experiments as with traditional market research methods. The strategy can be more precise …
Persistent link: https://www.econbiz.de/10011259516
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THE ADOPTION/ADAPTATION OF THE "SUPPLY CHAIN" CONCEPT IN ROMANIAN
Alexandra, Butilca Delia -; Lucian, Crisan Emil; Iulia, … - In: Annals of Faculty of Economics 1 (2011) 2, pp. 650-660
There are several terms used in Romanian for the English term supply chain. We have counted eleven. It has been adopted in several ways and it is perceived (adapted) in several ways in Romania. There are several causes which have determined this fact: the English terminology inconsistence...
Persistent link: https://www.econbiz.de/10009650790
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MARKETING PRICING STRATEGIES USED BY THE BRANCHES OF CHAIN STORES
Štefko, Róbert; Gburová, Jaroslava; Jurková, Jana - In: Journal of Advanced Studies in Finance II (2011) 2, pp. 169-176
are strategy of main competition pricing strategy, promotional pricing strategy and discount pricing strategy. The most … used strategy in price adjustments strategies is revisiting price strategy. These strategies were identified by marketing … of pricing strategy, which is used by branches of chain stores marketing management of in area of Presov region. …
Persistent link: https://www.econbiz.de/10009653264
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Perspective in conceptualizarea si implementarea managementului relatiilor cu clientii
Filip, Alina - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 2, pp. 2-10
Conceptul de management al relatiilor cu clientii (CRM) a fost intens dezbatut in literatura de management-marketing, facand obiectul unor variate definitii. Dintr-o perspectiva tehnologica, CRM descrie metodologiile si solutiile software folosite de organizatie pentru a utiliza in mod optim...
Persistent link: https://www.econbiz.de/10009246653
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THE STRATEGY OF THE ORANGE MOBILE TELECOMMUNICATIONS PROVIDER TOWARDS ITS EMPLOYEES
D, Prof. Gheorghe Meghisan Ph.; D, Georgeta-Madalina … - In: Annals of University of Craiova - Economic Sciences Series 2 (2011) 39, pp. 137-140
The research regarding the strategies of the Orange Romania operator towards its employees was made between July-August 2010 at a national level, targeting the salesman and store managers of this mobile telecommunications operator. The data gathering method was questionnaire sent by post office...
Persistent link: https://www.econbiz.de/10010550626
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Marketing strategies for Tourism Development in Harghita County
Simona, Nenciu Daniela - In: Ovidius University Annals, Economic Sciences Series XII (2012) 2, pp. 844-848
In order to attract in the future a significant number of tourists, entrepreneurs from Harghita tourism should adopt strategies to develop tourism products which they should sell as they can meet the requirements of tourism market currently manifested. Marketing strategies used should be aimed...
Persistent link: https://www.econbiz.de/10010838978
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Competitive Strategies of Economic Enterprises
Ion, Ionescu Gr. - In: Ovidius University Annals, Economic Sciences Series XII (2012) 2, pp. 436-438
As a result of the presented material, we concluded that the firm competitional strategy of economic enterprises, it ’s …
Persistent link: https://www.econbiz.de/10010838981