image of the region, demonstrating the need for a coherent communication strategy that combines the interests of Member …

necessary in elaborating a strategy and in accumulating a dossier of best practices, in order to implement successfully the … strategic planning process and the branding strategy in the local communities of Romania. …

with the businesspartners but also with their clients. The strategy for keeping the customers consists in the wholemeasures …

similar results with business experiments as with traditional market research methods. The strategy can be more precise …

belong to- be it for various activities- irrespective of the domain-which are the subject of a new marketing strategy … digital era has already imposed an interesting target for the marketing activity field, due to some multidisciplinary research … work. Time will certainly show that an absolutely different marketing strategy will be implemented and it will require a …

The purpose of this paper was to find out if Costco’s treasure hunt strategy was effectively attracting customers and …

two complex areas together, and the essence of both strategy and tactics are defined. By considering the planning horizon … for the retailer this paper further contributes by defining the links between price strategy and price tactic. The …