build legitimacy by shaping identity with university academics and management. In undertaking this research we draw on 63 … identity-conformance and identity-manipulation to shape a dual identity, one scientific and the other business, with academics … and management respectively. We show how this combination of identity strategies is ineffective for legitimizing the TTO …

The "concept of the co-operative identity" (consisting from the definition, aims and functions of cooperatives and the …-operative identity according to each country and different branches and sectors in order to see the substance of co-operation from …

that sense, tourist offer adjustment to national identity (based on historic ambience for which the offer is created …) presents sustainable competition strategy. Therefore, tourist offer on the Croatian market must include eco tourism, excursion … long term. The identity will be based on authentic tourist product. Also, it would provide the credibility of the new …

In this article we tried to synthesize the existing literature on organizational legitimacy, showing its importance for … address legitimacy to organizations. At the same time, legitimacy promotes access to strategic resources, necessary for … organizations, allowing its growth and survival. We also review different types of legitimacy as well as a set of strategies to …