Vargas-Hernández, José G.; Velasco-Guzmán, Martin O. - In: Journal of Applied Management and Investments 3 (2014) 4, pp. 265-273
Given the increasing demand for video games on the market, the struggle between hardware or video game consoles is inevitable. Nowadays Sony PlayStation has two main competitors on the world market: Microsoft's Xbox and Nintendo's Wii console. This article addresses the strategies implemented in...