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structural equation modeling
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Impact of relational benefits on trust in the Asian context : alternative model testing with satisfaction as a mediator and relationship age as a moderator
Fatima, Johra Kayeser
;
Di Mascio, Rita
;
Johns, Raechel
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 443-453
Persistent link: https://www.econbiz.de/10011970142
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Synchronizing relational benefits with customer commitment profiles
Fatima, Johra Kayeser
;
Di Mascio, Rita
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 366-378
Persistent link: https://www.econbiz.de/10012313907
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