Skinner, Heather; Kubacki, Krzysztof; Parfitt, Scott; … - In: Journal of East European management studies : JEEMS 13 (2008) 2, pp. 154-169
This research aims to analyse the needs of nightclub and bar customers from emerging and developing Polish market by examining customer preferences towards the servicescape and service offerings provided by such venues. Purposive sampling was used to establish two focus groups within the...
