BELGIOJOSO, Giovanni; CASTELLI, Cristina; COLAUTTI, Sara; … - Dipartimento di Economia, Management e Metodi … - 2008
The case-study focuses on the strategies adopted by the Natuzzi Group, world leader of the upholstered furniture sector, located in the Bari-Matera district (Southern Italy), to face increasing global competition and on their effects. In particular we consider the modes and determinants of...