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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Brand narratives, sustainability, and gender : a socio-semiotic approach
Ourahmoune, Nacima
;
Binninger, Anne-Sophie
;
Robert, Isabelle
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 313-331
Persistent link: https://www.econbiz.de/10010402638
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What do we really need? : questioning consumption through sufficiency
Gorge, Hélène
;
Herbert, Maud
;
Özçaglar-Toulouse, Nil
; …
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
1
,
pp. 11-22
Persistent link: https://www.econbiz.de/10010504598
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