Jones, Peter; Comfort, Daphne; Bown, Robin; Hillier, David - In: World Review of Entrepreneurship, Management and … 6 (2010) 3, pp. 244-259
This paper offers an exploratory case study of how the UK's leading clothing retailers are communicating sustainable consumption agendas to their customers within stores. A discussion of the growing awareness of the role that retailers can play in promoting sustainable consumption is followed by...