Brandão, Amélia Maria Pinto da Cunha; Magalhães, … - In: Cogent business & management 10 (2023) 3, pp. 1-49
fashion, showing that sustainability and intrinsic experiential value are the antecedents that most predict young consumers …This research aims to understand the impact of young consumers' luxury motivations on their attitude towards … sustainable luxury (ATSL) and the consequent impact on consumer-based brand equity (CBBE). A cross-cultural quantitative study was …