Today's economy is experiencing serious economic and social problems affecting all world citizens. The earth seems to have become insufficient in meeting the standards of living that societies expect. The classic marketing approach is seen as the cause of many problems. It has contributed to the...

In einer transdisziplinären Fallstudie wird ein bestimmtes Phänomen in seinen sozialen, kulturellen, wirtschaftlichen und ökologischen Zusammenhängen betrachtet. "Transdisziplinär" bedeutet zunächst, dass Personen aus verschiedenen Bereichen - wie Wissenschaft, Verwaltung, Kunst oder...

A transdisciplinary case study focuses on a particular phenomenon in its social, cultural, economic and ecological context. Transdisciplinary means, first of all, that people from different fields - such as science, administration, art or business - conduct research together on socially relevant...