Mainstream sustainability discussions draw focus to the balance between commercial and environmental interests. Responsible tourism (RT) practices are an outcome of these discussions and RT is a significant contributor to the “greenification” of economies in many countries. Green tourism...

This manuscript provides the only empirically derived pre-COVID-19 global estimation of international surf travel spending and the first assessment of sustainable surf tourism attitudes, behaviors, and willingness to pay. It establishes important baselines that can serve as points of comparison...