The constant deterioration of the environment and the bad effects on the quality of life cause many challenges for the businesses, consumers and governments. These require a new philosophy of living and new solutions which must be incorporated in the concept of sustainable development. The goal...

The economic, social andenvironmental undesirable impact of theexisting development pattern pushes to theadoption and use of a new developmentparadigm that of sustainabledevelopment. This paper intends tosubstantiate how the marketing can helpthe sustainable development. It beginswith the...