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Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies

Sestino, Andrea; Guido, Gianluigi; Peluso, Alessandro M. - 2022

blockchain technology that underlies this new innovation along with its applications. Specifically, by reviewing the existing … technology, this book presents a guide for scholars and anyone looking for an understanding of NFTs and the opportunities they …

Persistent link: https://www.econbiz.de/10013270846

Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

one.” —Thomas Muthucattu Paul, Professor, Papua New Guinea University of Technology, Papua New Guinea Advances in … technology and changes in consumer buying patterns have forced businesses in emerging economies to alter traditional marketing …

Persistent link: https://www.econbiz.de/10013192340

Meta-analytic review of online purchase intention : conceptualising the study variables

Ghosh, Munmun - In: Cogent business & management 11 (2024) 1, pp. 1-35

This meta-analytic review conceptualises and synthesises the study factors related to this phenomenon to effectively comprehend online purchasing intention. This study's "online purchase intention" concerns consumers' propensity or likelihood to purchase via online channels. This review develops...

Persistent link: https://www.econbiz.de/10014535297

Boris Artzbasheff and the art of anthropomorphic marketing in early American consumer culture

Patsiaouras, Georgios; Fitchett, James; Saren, Michael - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 117-137

Persistent link: https://www.econbiz.de/10010338662

Factors affecting the adoption or acceptance of internet banking services : a review and analysis of past research

Mishra, Vaibhav; Vrijendra Singh - In: International journal of electronic business 11 (2014) 3, pp. 234-255

Persistent link: https://www.econbiz.de/10010475728

It is emergent : five propositions on the relationship between creative consumers and technology

DesAutels, Philip; Salehi-Sangari, Esmail; Berthon, Pierre - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 72-85

Persistent link: https://www.econbiz.de/10010399461

Relationship building in the firnaical services marketplace : the importance of personal selling

Crittenden, Victoria Lynn; Crittenden, William F.; … - In: Journal of financial services marketing : JFSM 19 (2014) 2, pp. 74-84

Persistent link: https://www.econbiz.de/10010497781

Neuroscience technologies in marketing : a study of gender and TV advertisements using electroencephalography

Uva, Tomás; Freitas, Carlos Lucas de; Paiva, Teresa - In: International journal of technology marketing : IJTMkt 10 (2015) 4, pp. 362-380

Persistent link: https://www.econbiz.de/10011478457

Reliability of the online payment process and its impact on online purchase behaviou

Kundu, Sukanya; Datta, Saroj Kumar - In: International journal of technology marketing : IJTMkt 10 (2015) 4, pp. 396-412

Persistent link: https://www.econbiz.de/10011478487

Influence of social media on motivations for visiting a destination and image formation

Llodrá-Riera, Isabel; Jiménez-Zarco, Ana Isabel; … - In: International journal of technology marketing : IJTMkt 10 (2015) 4, pp. 413-430

Persistent link: https://www.econbiz.de/10011478556

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