The progress registered in the field of information and communication technologies has induced significant changes in the purchasing behaviour of the consumers who nowadays want simultaneous use of online and offline channels within the same shopping experience. QR Code (Quick Response) is among...

The progress registered in the field of information and communication technologies has induced significant changes in the purchasing behaviour of the consumers who nowadays want simultaneous use of online and offline channels within the same shopping experience. QR Code (Quick Response) is among...

TRAI has initiated this consultation paper suo-motu focusing on future looking regulatory framework for provisioning of Mobile Value Added Services. URL:[http://www.trai.gov.in/WriteReadData/trai/upload/ConsultationPapers/256/MVAS_C_Paper.pdf]