Rochi, Martin; Rauschnabel, Philipp A.; Renner, Karl‐Heinz - In: Psychology & Marketing 41 (2024) 5, pp. 1172-1188
As technologies become smarter, they tend to protect their users, much like parents protect their children. However, caring too much about a user can lead to technology paternalism, a construct that is becoming increasingly relevant with the advent of smart technologies. Nonetheless, very little...