In this article we present communication theory as a conceptual framework for conducting documents research on tobacco advertising strategies, and we discuss two methods for analysing advertisements: semiotics and content analysis. We provide concrete examples of how we have used tobacco...

An Occasional Paper of the Bureau of Epidemiology, Florida Department of Health

The Florida Youth Tobacco Survey (FYTS) was administered in the spring of 2008 to 38,510 middle school students and 40,283 high school students in 744 public schools throughout the state. The survey response rate for middle schools was 79%, and the survey response rate for high schools was 73%....

This report shows how tactics and arguments used to defend the unregulated consumption of tobacco in public were used in Scotland and how campaigners for smoke-free laws learned how to combat these tactics from the experiences of colleagues in Ireland, Australia, New York and Canada. This report...

Tobacco and poverty: a vicious circle The contribution of tobacco to premature death and disease is well documented. However,little attention has been paid to the link between tobacco and poverty. Tobacco tends to be consumed by those who are poorer. In turn, it contributes to poverty through...

Background: Despite a recent surge in tobacco advertising and the recent advertising ban ( pending enforcement at the time of this study), there are few studies describing current cigarette marketing in India. This study sought to assess cigarette companies' marketing strategies in Mumbai,...

OBJECTIVE: To determine the proportion of televised movie trailers that included images of tobacco use during 1 year and the extent of youth exposure to those trailers. DESIGN: Content analysis combined with Nielsen data measuring media exposure. All movie trailers (N = 216) shown on television...