The tourism sector is gaining increased importance for the economic development of countries around the world. The purpose of this paper is to give a theoretical overview of the classical and contemporary business strategies that can be implemented in a more or less modified form by tourism...

The tourism sector is gaining increased importance for the economic development of countries around the world. The purpose of this paper is to give a theoretical overview of the classical and contemporary business strategies that can be implemented in a more or less modified form by tourism...

The Romanian international touristic demand registers a diminuation tendency due to some causes such as: the low quality level of the offered touristic services, the touristic services non-diversification, the reduced amusement possibilities. The Romanian tourism promotion strategy is structured...

In this article it is advanced the necessity for regional marketing as tool of strengthening the competitiveness of tourist services’ sphere. It is also investigated its essence and specificity in modern conditions. On the basis of certain tendencies and the carried out marketing researches...