The present paper aims to briefly discuss the potential of Transylvania as a tourist destination. It discusses the region’s tourism offer as part of a larger and more demanding project, that of elaborating a brand of the region. Throughout the past five years the author has carried out and was...

This paper focuses on two different topics that apparently do not seem to be linked: city branding and the perception of public administration services. The authors intend to briefly sketch the framework of the manner how public administration institutions can get involved in researching how...