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consist of trust and commitment, sometimes also satisfaction; however, some see the latter more as a consequence of the former … and commitment. In our study of relationship learning, we follow Jean, Sinkovics and Kim (2010) and Jean and Sinkovics … employ an indirect testing approach by testing RQ as a second-order reflective construct comprised of trust, commitment and …
Persistent link: https://www.econbiz.de/10011007094
Les acheteurs réguliers d’une marque peuvent y être fidèles s’ils possèdent des attitudes fortes et positives vis-à-vis de la marque, source d’engagement dans une relation à long terme avec la marque. Ils peuvent aussi acheter la marque régulièrement par habitude et pour des...
Persistent link: https://www.econbiz.de/10008924651
: Satisfaction, Commitment, Trust, and Future Purchasing Intentions. In order to achieve this aim, a Model for the Management of … results in terms of future attendance intentions amongst consumers is Commitment. This empirical work focuses on the services …
Persistent link: https://www.econbiz.de/10009023999
Regular brand buyers may be brand loyals if they exhibit strong and positive attitudes towards the brand leading them to be committed to purchasing it in the future. They can also buy the brand regularly out of mere habit or for practical reasons. This is called inertia. Finally, regular brand...
Persistent link: https://www.econbiz.de/10010789109
Relationship marketing is based on the assumption of the customers’ commitment. This commitment may be multidimensional …, with an affective dimension and a calculative one. Commitment is shown to be linked to trust. Relationship marketing has … not paid a lot of attention to psychological variables and their impact on trust and commitment in a relational context …
Persistent link: https://www.econbiz.de/10010861525
advantage, with these 4 dimensions-trust-commitment-conflict management-communications-, We can reject the effect of trust, And … effect of three of them-commitment- conflict management-communications–was proved. And it was presented that conflict …
Persistent link: https://www.econbiz.de/10010850280
benefits and various relational variables (commitment, trust and satisfaction). Using discriminant analysis, we show that the …
Persistent link: https://www.econbiz.de/10010707304
This paper reports the findings of an investigation of whether trust and commitment influence satisfaction, and whether …
Persistent link: https://www.econbiz.de/10011130074
Regular brand buyers may be brand loyals if they exhibit strong and positive attitudes towards the brand leading them to be committed to purchasing it in the future. They can also buy the brand regularly out of mere habit or for practical reasons. This is called inertia. Finally, regular brand...
Persistent link: https://www.econbiz.de/10011073730
Persistent link: https://www.econbiz.de/10011095733