asymmetry? In this situation the firm has more information than consumers, and this fact generates consumer uncertainty due to a …-of-mouth communication from relatives and friends, to generate or increase trust, and through this variable, to develop an intention o … positive information received of acquaintances and relatives to trust, but with differences according to the level of perceived …

the supplier and the ensuing vulnerability induced by the high specificity of the inter-firm trade is remedied by trust …

The relationship between trust and risk is a topic of enduring interest. Although there are substantial differences … in the widely-used "trust game" actually measure trust, or instead reveal more about risk attitudes. It is critical to … cogent evidence on the relationship between trust and risk in "trust" games. Subjects in our experiment participate either in …