Due to the Covid-19 pandemic and movement control order (MCO), many small and micro-sized enterprises in Malaysia have been relying on social media platforms to promote and sell their products. Nonetheless, only a few studies were conducted on the success of this practice. The question of...

The rapid development of technology has drastically changed the way consumers do their shopping. The volume of global online commerce has significantly been increasing partly due to the recent COVID-19 crisis that has accelerated the expansion of e-commerce. A growing number of webshops...

The rapid development of technology has drastically changed the way consumers do their shopping. The volume of global online commerce has significantly been increasing partly due to the recent COVID-19 crisis that has accelerated the expansion of e-commerce. A growing number of webshops...