This teaching note accompanies the case study titled “Strategic Decision Making under Uncertainty: Innovation and New Product Introduction during Volatile Times” published under the reference: Boehlje, M. And M. Roucan-Kane, ”Strategic Decision Making under Uncertainty: Innovation and New...

The objective of this paper is to present the teaching note of a case study. The case study outlines the strategic issues facing Excel Cooperative as a result of the rapid expansion of biofuel production capacity in the Midwestern U.S. Excel Cooperative is a mid-sized, ‘local’, farmer-owned...

Fresh Juice Inc. (FJI) is in the process of determining whether they should launch a new fruit juice in a market that has been relatively stagnant for the last 15 years. Management of FJI is faced with uncertainty surrounding market share, market size, price, and competitor entry. In addition,...