Dierks, Leef H.; Hanf, C.-Hennig - International Association of Agricultural Economists - IAAE - 2006
Based on an enhancement of Ajzen's Theory of Planned Behaviour, this article investigates German consumers' trust in … different sources of information. Moreover, it discusses the settings and the extent to which consumers' trust influences … incidence such as bird flu . Results indicate that both the consumers' attitude and their trust in suppliers of information is a …