: The Conventional Wisdom in Strategy -- Chapter 4: Strategic Optionality: Introducing the Idea -- Chapter 5: Optionality …This book offers a fresh approach to strategy by examining the idea of Optionality. Optionality is the right, but not … of high uncertainty. This book begins by dividing the business landscape into three distinct domains; (1) Fragile, (2 …

under conditions of severe uncertainty. Through the correction of the traditional definition of stakeholders I found the ….The use of these techniques is illustrated by the new strategy of LUKOIL - one of the major publicly traded oil companies. …

making strategic directive decisions. Findings show that uncertainty triggers diversification and that companies tend to move …